Thursday, May 22, 2008

Dah Dah DUH

As Shpilkes points out, it's hard to know what the naming consultants at Volkswagen were thinking when they named their new models Touareg, Tiguan, and Routan.

I can't help wondering if Touareg is some kind of anagram. ("Outrage"? "Age Rout"? "A Toe Rug"?)

Btw, how did I miss until just this instant that there's a Microsoft version of that old VW commercial that uses the "Dah Dah Dah" song?


Anonymous Anonymous said...


I think Touareg might just be the French spelling for the word identifying the berber ethnic group called Twareg in English. Why they eventually went for French though baffles me.



4:15 AM  
Blogger Martha said...

But why would they sell a car based on an ethnic group? What's next?

11:39 AM  
Blogger Marc Naimark said...

re Touareg: Why not after this people? They live in the Sahara and travel great distances in difficult conditions.

2:45 PM  
Blogger Martha said...

Hmmm, well, why not call it a Camel?

6:13 PM  
Blogger Bruce Harrington said...

Toyota names may sound better focus grouped to English speakers, but have the odd property of containing sounds that do not exist in Japanese. Corolla? Camry? Prius?

5:46 AM  
Blogger Martha said...

Good point, Bruce.

8:51 AM  

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