"Digitivity Denizens"? Eeeuw!

Oh, puh-leeze! From an article on MSNBC about an ad agency that's come up with a new term for people whose lives are inextricably intertwined with communications technology:

"We are calling them 'digitivity denizens,' those who see their cell phones as an extension of themselves, whose online and offline lives are co-mingled and who would chose a Wi-Fi connection over TV any day," said Mack.

"This is how they communicate, entertain and live."

Yeah, yeah, I know that pathetically self-conscious, unwieldly coinages die their own rapid death anyway. But please, someone euthanize this expression immediately and put the rest of us out of our misery.