Does "Bloody" Pass Your Personal Taste Test?

I'm not bothered by the word bloody, but it seems the Brits are. (Also, I hadn't been aware of this use of the term fruity, which the OED says can mean "full of rich or strong quality; highly interesting, attractive, or suggestive," sort of like "juicy" or "spicy.") So, do you think bloody is too fruity a word?